Made to Stick: Why Some Ideas Survive and Others Die
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Blink: The Power of Thinking Without Thinking
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Disrupting Class: How Disruptive Innovation Will Change the Way the World Learns
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Competitive Strategy: Techniques for Analyzing Industries and Competitors
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Crossing the Chasm
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The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business Essentials)
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Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
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The World Is Flat [Updated and Expanded]: A Brief History of the Twenty-first Century
Author: Thomas L. Friedman
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The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
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Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation
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The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization
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The World Is Flat: A Brief History of the Twenty-first Century
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The Innovator's Solution: Creating and Sustaining Successful Growth
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Strategy Maps: Converting Intangible Assets into Tangible Outcomes
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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
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A Whole New Mind: Moving from the Information Age to the Conceptual Age
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Harvard Business Review on Innovation
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Making Innovation Work: How to Manage It, Measure It, and Profit from It
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Juice: The Creative Fuel That Drives World-Class Inventors
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Open Innovation: The New Imperative for Creating And Profiting from Technology
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The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures
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A Whole New Mind: Moving from the Information Age to the Conceptual Age
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The Only Sustainable Edge: Why Business Strategy Depends on Productive Friction and Dynamic Specialization
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Confronting Reality: Doing What Matters to Get Things Right
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Ten Rules for Strategic Innovators: From Idea to Execution
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Open Business Models: How to Thrive in the New Innovation Landscape
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Mastering the Dynamics of Innovation
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How Industries Evolve: Principles for Achieving and Sustaining Superior Performance
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The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change Series)
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