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The 22 Immutable Laws of Branding : Al Ries



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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Author: Al Ries
Manufacturer: HarperBusiness
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 Positioning: The Battle for Your Mind, 20th Anniversary Edition
Positioning: The Battle for Your Mind, 20th Anniversary Edition
Author: Al Ries
Manufacturer: McGraw-Hill
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 Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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BrandSimple: How the Best Brands Keep it Simple and Succeed
BrandSimple: How the Best Brands Keep it Simple and Succeed
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 Emotional Branding: The New Paradigm for Connecting Brands to People
Emotional Branding: The New Paradigm for Connecting Brands to People
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 The Brand Gap: Expanded Edition
The Brand Gap: Expanded Edition
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Differentiate or Die: Survival in Our Era of Killer Competition
Differentiate or Die: Survival in Our Era of Killer Competition
Author: Jack Trout
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 Zag: The Number One Strategy of High-Performance Brands
Zag: The Number One Strategy of High-Performance Brands
Author: Marty Neumeier
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 Marketing Warfare: 20th Anniversary Edition
Marketing Warfare: 20th Anniversary Edition
Author: Al Ries
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
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